Business

Encyclopedia of Major Marketing Campaigns

[First Edition] The Encyclopedia of Major Marketing Campaigns looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective.

[Second Edition] This completely new second volume explores nearly 475 major marketing and advertising campaigns from 1999-2006. More...

Everyday Finance: Economics, Personal Money Management, and Entrepreneurship

Everyday Finance: Economics, Personal Money Management, and Entrepreneurship provides a mix of basic and practical information on economics, personal money management, and starting a business. (more...)

Major Marketing Campaigns Annual

Major Marketing Campaigns Annual profiles 100 major marketing initiatives of the previous calendar year. (more...)