Encyclopedia of Major Marketing Campaigns
[First Edition] The Encyclopedia of Major Marketing Campaigns looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective.
[Second Edition] This completely new second volume explores nearly 475 major marketing and advertising campaigns from 1999-2006. More...
Everyday Finance: Economics, Personal Money Management, and Entrepreneurship
Everyday Finance: Economics, Personal Money Management, and Entrepreneurship provides a mix of basic and practical information on economics, personal money management, and starting a business. (more...)
Gale Encyclopedia of U.S. Economic History
The Gale Encyclopedia Of U.S. Economic History is an accessible 'one-stop' resource that offers comprehensive coverage of American economic history from the arrival of Europeans to the present. (more...)
How Everyday Products Are Made
How Everyday Products Are Made spans two full-color volumes and consists of 50 topical entries. The entries examine products that figure prominently in the everyday lives of teens. (more...)
Major Marketing Campaigns Annual
Major Marketing Campaigns Annual profiles 100 major marketing initiatives of the previous calendar year. (more...)
Worldmark Global Business and Economy Issues
Worldmark Global Business And Economy Issues covers current business and economic issues that have an impact globally. Intended to meet the needs of global studies courses as well as International Baccalaureate and AP courses in Economics and Business & Management . . . (more...)