Thomas Riggs


Major Marketing Campaigns Annual

Gale, 1999, 2000 

Publisher’s Description

Major Marketing Campaigns Annual profiles 100 major marketing initiatives of the previous calendar year . . . focusing on 100 products and services which had the most relevancy in terms of social context, earned a significant amount of consumer attention, or generated the biggest revenue stream. Entry articles, averaging 4,000 words in length, look at the advertising campaign's or market initiative's historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign.”

Major Marketing Campaigns Annual 1999

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