People seem to have very strong feelings about digital media. It seems every day I read articles embracing digital media and articles dismissing it. And even within the differing camps there is discord—Kindle vs. iPad vs. whatever the e-readers from Sony and Barnes & Noble are called. Putting aside the nuts and bolts of publishing costs, I just don’t understand what the big deal is. If you want to read books on paper, then read books on paper. If you want to read ebooks, go right ahead. Can’t we all just get along?

One thing on which we can probably all agree is that the traditional publishing model is outdated and needs to be modernized. So, whichever tribe you belong to, you might find some humor in this tongue-in-cheek article from The Atlantic.

Inundated with a never-ending stream of tech news, it’s easy to confuse apples and oranges, so here’s a simple thing to keep in mind. The Amazon Kindle is an e-book reader. The iPad is a multipurpose tablet that can be used for many things, including reading.

In fact, the iPad doesn’t come with an e-reader app. If you want to read a book on it, you will have to download Apple’s iBooks app from its App Store. It will be interesting to see how many people will never bother to download the iBooks app and how many people will never use the iPad for book reading. It’s worth remembering this comment about the Kindle from Steve Jobs in the New York Times.

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

It’s not that the iPad won’t be a serious threat to the Kindle and its competitors, such as Sony. It likely will. But the iPad represents a much different sensibility. If the iPad offers a sensual, color-seducing, multitasking heaven for the gadget lover, the Kindle reproduces something humbler. Its E-Ink screen tries to be as much like paper as possible, and as with a paper book, the hope is that you will become absorbed in the text, in the story, that you will, in the magic of reading, get lost in your mind’s imagination of the words.

Without worrying about e-mails or Facebook and Twitter updates, reading on a Kindle or reading a paper book is, by contrast, an intimate, quiet experience.

My own guess is that, even if most people opt for the colorful multitasker, there will still be a market for the intimate and quiet. And one of the most intriguing of the intimate, quiet e-book readers soon to come is the Orizon, made by the French company Bookeen. Its screen, though monochrome and paperlike, is easily guided by the finger, and according to CNET, it doesn’t have the problems with glare plaguing the Sony Reader touch screens. Here is a video of the Orizon at the 2010 International CES.

Two other distinguishing traits of the Amazon Kindle, the Sony Reader, and the Orizon are the technology of their displays, illuminated by the ambient light in the room (meaning no bright light shining in your face and perhaps less eye strain), and the resulting low power consumption (providing exceptionally long battery life and a simple way to help the environment). A color version of this type of low-energy, ambient-light screen, Mirasol (made by Qualcomm), will appear in e-readers later this year (important for books with color illustrations). Here is a video demo.

Mirasol Glass Art

In the midst of a revolution, when changes roll over the present with rapidity and disregard, it’s hard to see far into the future. In fact, at best you might be able to catalog various abstract possibilities to come, much like guessing the end of a novel when you’re still on page 20.

Then again, sometimes you see something, and you know you’ve glimpsed the inevitable. That happened to me yesterday.

E-readers are about to change so dramatically that the present Kindle is going to seem like an Etch A Sketch. What makes an e-reader so different from a computer screen is its screen surface.

With no backlighting and an appearance almost like paper, the e-reader screen is easy on the eyes. It’s like reading a paper book. Almost. But at today’s technology, it’s also slow, clumsy, and one dimensional. Like a book, you might say, but being accustomed to the mesmerizing tricks of computers and the Internet and judging by the widespread fetish of the iPhone, people are going to want more.

They’re going to get a lot more, probably by the fall of 2010.

Take a look at this short video below of the new Mirasol screen, made by Qualcomm, which, like the E-Ink technology of the Kindle, is not backlit, meaning the screen is illuminated by ambient light in a room or, if you’re outside, by the sun. Like the Kindle, it is easy on the eyes, it uses very little energy, and can produce a paperlike image for ebooks. But it’s also extremely fast and can stream video in rich color like your computer or an iPhone. It’s stunning.

The screen is likely to be used not only on e-readers but also on cell phones, which should dramatically increase their battery life.

Although another company might beat Qualcomm with a different technology, Mirasol or something similar is soon going to provide all the benefits of the present e-reader while transforming it into a multifunctional device for the Internet, music, videos, and all the things of the future we haven’t yet imagined.

And what is the most evocative aspect of this sensory allure, the hallmark of a book’s longevity and import? It’s the smell, of course—that musty, dusty, indescribable funk that wafts out of the open tome to remind you: these ideas were forged in another time; you, dear reader, are but a single traveler over the vast continent of human intellectual history.

But “Old Book Smell” is not just for nostalgia and mysticism anymore, as a team of scientists in the United Kingdom, the Netherlands, and Slovenia has begun to analyze its chemical properties for the purpose of historic preservation. According to an article that appeared in the journal Analytical Chemistry, the scientists have isolated the most prevalent volatile organic compounds (VOCs) that are released by book paper as it biodegrades. (They’re not wafting, as it turns out; they’re “off-gassing.”)

Indescribable no more, the peculiar funk produced by these VOCs has been characterized as “a combination of grassy notes with a tang of acids and a hint of vanilla over an underlying mustiness.” Even having named it, however, the scientists maintain that there’s something special about this smell, calling it “unmistakable” and “as much part of the book as its contents.”

For the sake of paper books young and old, let’s hope Amazon doesn’t get a hold of the formula. The last thing we need is an off-gassing Kindle.

I have long been a fan of David Byrne. Not only do I consider him to be a genius artist and musician but he also seems to be a thoughtful and keen observer. I was thus quite curious when I discovered he tried out the Amazon Kindle DX and blogged about his experiences.

It appears my assessment of Byrne as “thoughtful” may have been correct, as he goes into a lot of detail about features on the Kindle DX he liked and didn’t like so much. There are no extremes, either; he didn’t think the Kindle DX was the most incredible invention ever, and he didn’t think it was a piece of garbage. Byrne also seems to know quite a bit about other ereaders on the market, and he comments with authority about the available formats.

All in all, Byrne enjoyed using the Kindle DX. Things he didn’t particularly care for, such as the absence of a backlight or its inability to display newspaper or magazine photos well, were not deal breakers. In fact, he offered positive spins on these points: the sacrifice of a backlight means you get an impressive battery life, and if you load your Kindle DX primarily with text, who cares if the graphics don’t look red hot?

Byrne also imagines how the future of publishing will change as ereaders become more commonplace. For the Kindle DX, which offers a larger screen than the regular Kindle and is designed to accommodate textbooks, Byrne muses, “If those textbooks can be sold as weightless $10 downloads the students and their parents will cheer, and the chiropractors will cry.” Again, though, Byrne is positive. Though he believes publishers will grumble at the lower prices ebook readers will demand, he says publishers will benefit from the reduction in distribution costs.

Here are a few facts to keep in mind.

According to Bowker, in 2008 ebooks represented only 0.6 percent of all books sold in the United States. The majority of buyers were men, and more than half were between the ages of 18 and 34. This year ebook sales will still be less than 2 percent of the U.S. book market.

Here’s something else to ponder.

Most people prefer paper. According to a recent survey, only 37 percent of Americans are interested in buying an ereader. Here in France I’m often at the beach and see one person after another stetched out in the sun reading a paperback. Not an ereader in sight.

Yes, ebooks are likely a big part of publishing’s future, but for now dead-tree books, as some people disparagingly call them, are how almost everyone reads novels, biographies, cookbooks, self-help books, and titles in every other publishing category, and that’s not going to change overnight. For many people the battle between Amazon and Sony (and other smaller manufacturers) is taking place on some sparsely populated island of technogeeks.

Not to be insulting. I’m about to buy an ereader myself, and I’ve already picked out the first book I want to read on it (L’élégance du hérisson by Muriel Barbery, published by Les Editions Gallimard; in the United States The Elegance of a Hedgehog published by Europe Editions). But when I think of ebooks, I’m often reminded of this video, the funniest in my opinion of the mock battles produced by Green Apple Books.

Books not only furnish a room, to paraphrase the title of an Anthony Powell novel, but also accessorize our outfits. They help brand our identities. At the rate technology is progressing, however, we may eventually be traipsing around culturally nude in an urban rain forest, androids seamlessly integrated with our devices.

He also imagines degraded moments of nostalgia.

Reading will forfeit the tactile dimension where memories insinuate themselves, reminding us of where and when D. H. Lawrence entered our lives that meaningful summer. “Darling, remember when we downloaded Sons and Lovers in Napa Valley?” doesn’t have quite the same ring to it.

Wolcott seems concerned that, by using an e-reader, we won’t be able to show strangers on a train or in a coffee shop that we’re reading Nietzsche and not Danielle Steel. Or vice versa.

But not everyone wants to use books for creating an identity. Or at least not the books they’re actually reading. Some people prefer the anonymity of the Kindle. And for those wanting to hide certain embarrassing titles from people snooping on their Kindle, here’s a tip from CNET.

So far there have been three rounds. In the first the book and the Kindle test their mettle in the used-book-selling category. The second round explores the experience of purchasing a book. In the third the book and the Kindle go head-to-head in terms of borrowing or sharing a book. Spoiler alert: so far the book is in the lead 3-0. Care to place any bets on the final outcome?

So pop some popcorn and take a look at these clever and humorous webisodes. I can’t wait to see the final score!

The Book vs. the Kindle: Round 2

The Book vs. the Kindle: Round 3

We are gearing up to launch ourselves into our publishing venture, and to prepare, we’ve been doing a lot of research. There are many, many opinions about the current state of the publishing industry and the direction in which it is headed. Some will tell you publishing is on the brink of death; others feel there has not been a better time to enter the industry. What is clear is the industry is in flux and affected by changes in the economy and technology.

A somewhat controversial topic, or at least one that generates a lot of opinions, is that of digital books or e-books. Personally I think that as long as there are books to read, it doesn’t matter whether they are on a printed page or in digital format. I like to switch back and forth between digital and printed books, but there are diehards out there who would prefer to avoid e-books.

I don’t know which format author J. A. Konrath prefers for reading, but in a recent blog post he made a strong case for e-books, explaining why and how publishers should produce them. A few points I found particularly interesting and thought provoking:

• Books cost too much: Konrath details how publishers determine the price of a print book and how that model can and should be changed. He argues that publishing companies are basing e-book pricing on traditional print pricing, which is calculated by profit per unit and doesn’t apply to e-books.
• Piracy should be battled not with higher security and restraints but with cheaper prices and greater accessibility: Konrath believes it is a waste of time and money for a publisher to try fight piracy. If books are cheap and easy to access and purchase (in other words, get rid of proprietary formats), Konrath argues, buyers wouldn’t pirate or steal books.
• In the future, authors may no longer need publishers: Self-publishing in a digital world is easier than ever, so authors may opt to do their own legwork and keep all the profits for themselves. Konrath is testing this premise by selling his unpublished works in digital form online, and so far he is getting positive results.

Konrath is the first to admit he could be wrong on many points, but he presents a persuasive and interesting conversation. Konrath may not be able to predict the future, but it’s hard to argue with his opinion that the publishing industry is in for some big changes.

A while back I mentioned the Amazon Kindle e-reader and how I am enjoying the new gadget. It is certainly a different kind of reading experience using an e-reader as opposed to a traditional book, but I wouldn’t say it is drastically different. If something can motivate you to read more, does it really matter if it’s battery operated?

After getting the Kindle, I immediately downloaded the iPhone Kindle application. It syncs up with my Kindle so I don’t have to search around for the right page. It’s perfect for when I’m in a long line at the post office or waiting in a doctor’s office. You’d think that trying to read on a tiny iPhone screen would be distracting or unpleasant, but the text is very crisp and easy to read.

More recently I downloaded Stanza, another e-reader application for the iPhone (and iPod Touch). Not only does Stanza offer content for sale but it also offers a vast assortment of free books, including many of the classics. I opted for Huckleberry Finn, since I have never read it (I know, can you believe it?). Now I can sneak out my iPhone whenever and wherever I please and read to my heart’s content!