Why NOT Judge a Book by Its Cover?
posted November 17, 2009
Posted by Mariko Fujinaka in Bookselling book design books publishing
From an early age we are warned not to judge a book by its cover, but now that I am an adult, I question this advice. Why can’t we judge a book by the cover? Isn’t that why new books are displayed face out, to capture one’s attention? Why are book designers and illustrators paid good money to create attractive covers if they don’t matter? Now there are certain books I will buy no matter what the cover is, but with undiscovered authors when I am wandering aimlessly through a bookstore? Something needs to catch my eye, and an ugly or boring cover isn’t going to do it.
So let’s conduct a little experiment here. Following are four covers for the same book, Chinua Achebe’s seminal Things Fall Apart.




Feedbooks Shows Free E-books Can Have Nice Covers
posted October 19, 2009
Posted by Anne Healey in E-books book design
I started reading books on my iPod Touch a couple of months ago. One of the first things I downloaded (for Stanza) was a free version of The Time Machine by H.G. Wells, which I’d never read before. That started me on a Wells kick, so I downloaded Tales of Space and Time. I also enjoyed that a lot. But the book cover used (from Project Gutenberg) was so ugly (below, left) it kind of bummed me out every time I caught a glimpse of it! But I figured that was just what you get with free books.
I discovered recently, however, that Feedbooks (one of the 13 collections offered on Stanza) generally chooses more attractive covers for their public-domain books. Below on the right is the cover that Feedbooks uses for the same work. Much easier on the eyes, in my opinion. I think it’s the cover for the first American edition, but I’m not positive.
I love these Faber and Faber Poetry books, designed by Justus Oehler of Pentagram. This series uses color so beautifully, setting up the rule of three colors (one for the background, one for the title, and one for the author) and then playing with the way the colors complement or contrast with each other. The color combinations vary from vibrant contrasts—like lavender and yellow on greenish blue—to three shades of purple. The size of the text depends on what fits on the page. So Lachlan Mackinnon is never going to have big text, but Alice Oswald can. They also have a tactile feel, being printed on textured, uncoated paper.
And then they break the rule slightly for this one, befitting the wonderfully weird title:
I was collecting some images of these myself and admiring the way they look next to each other, and then I discovered that Faber Books has put together a Flickr set of them! Check it out.
This is also a clever tie-in: get a Faber Poetry poem-a-week widget for your blog or Facebook profile here: http://www.52poems.co.uk/. I just added it to my Facebook profile.

And there’s yet another tie-in: mugs and playing cards. For when you need to buy a gift for the poetry reader in your life, I guess. You could buy them an actual book, but who knows what they already own, right? Or perhaps you’re looking for a present for someone who is generally literary but might be bummed out if you just gave them a book. It’s too bad they had to pick the three most recognizable names (Eliot, Plath, Heaney—the fourth was clearly chosen because it mentions cocoa). I might have actually bought a mug that said “Ooga-Booga” or “Hare Soup.” I would definitely wear a T-shirt bearing the title “Tyrannosaurus Rex Versus the Corduroy Kid.”
As a follow-up to my earlier Six Pink Poetry Books post, I present: Six Red Poetry Books!
- Fiona Tinwei Lam, Enter the Chrysanthemum. Designer: David Drummond.
- Naomi Guttman, Wet Apples, White Blood. Another one by David Drummond! Check out FaceOut Books for bigger, better pictures and some insight from the designer.
- Cate Marvin, Fragment of the Head of a Queen. I don’t know who designed the book, but I do know that the cover art is by Arturo Herrera.
- Mary Ruefle, The Most of It
- Richard Meier, Shelley Gave Jane a Guitar
- Rebecca Wolff, The King
Among the winners at the 2009 AIGA BoNe (Best of New England) Show Awards was this series of books published by Boston Review with the MIT Press. The designers are Alex Camin and George Restrepo.
The series was launched in 2006, and these six books are a representative selection.
George Restrepo is the art director of The Improper Bostonian, and Alex Camin is the creative director at Da Capo Press/Perseus Books Group. Here’s another of Camin’s cover designs:
I really like another MIT Press book that also won a BoNe Award: Camps: A Guide to 21st-Century Space, by Charlie Hailey. According to the press’s website, Hailey examines “how camp spaces are informed by politics and transform the ways we think about and make built environments.” Leaving the bookboard and stitches exposed was a great idea!
































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