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People seem to have very strong feelings about digital media. It seems every day I read articles embracing digital media and articles dismissing it. And even within the differing camps there is discord—Kindle vs. iPad vs. whatever the e-readers from Sony and Barnes & Noble are called. Putting aside the nuts and bolts of publishing costs, I just don’t understand what the big deal is. If you want to read books on paper, then read books on paper. If you want to read ebooks, go right ahead. Can’t we all just get along?

One thing on which we can probably all agree is that the traditional publishing model is outdated and needs to be modernized. So, whichever tribe you belong to, you might find some humor in this tongue-in-cheek article from The Atlantic.

Inundated with a never-ending stream of tech news, it’s easy to confuse apples and oranges, so here’s a simple thing to keep in mind. The Amazon Kindle is an e-book reader. The iPad is a multipurpose tablet that can be used for many things, including reading.

In fact, the iPad doesn’t come with an e-reader app. If you want to read a book on it, you will have to download Apple’s iBooks app from its App Store. It will be interesting to see how many people will never bother to download the iBooks app and how many people will never use the iPad for book reading. It’s worth remembering this comment about the Kindle from Steve Jobs in the New York Times.

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

Imagine the plight of the French. They want to protect their language and culture. They have what many consider to be one of the most beautiful languages, and their literary history is rich. From Molière to Flaubert to Sartre, the French have given much to the world.

Unfortunately for those who think literature is more than mere Internet “content” to attract advertising dollars, the times are changing quickly. Google is in the process of digitizing every book it can (admittedly to the great benefit of people who don’t have the resources otherwise to obtain certain texts), and soon Google and other American companies, such as Amazon and Apple, might dictate the publishing terms of books both old and new worldwide.

Faced with the possibility of losing control of its literary heritage, the French are mulling over possibilities. Even the conservative French president Nicolas Sarkozy—who has been called “Sarko l’Américain” for his pro-American sentiments—is concerned. He recently said of Google, “We won’t let ourselves be stripped of our heritage to the benefit of a big company, no matter how friendly, big or American it is.” He said France would finance its own book digitization program.

Recently on a flight from the United States to Europe, I read a book by Paulo Coelho, worked on my computer, glanced at a magazine article about Tiger Woods, listened to Bach and Francis Cabrel on my smartphone, read the paper, and watched part of The Proposal. What’s strange is that, while flying thousands of feet off the ground in a metal tube, it’s normal to have so much “content,” so much power to satisfy our wishes and needs.

And more is coming. Airlines have started offering in-flight Wi-Fi, and someday soon we might be able to make cell calls from the sky.

KLM is now considering one more way to distract passengers: e-readers containing books, magazines, and newspapers. According to KLM, which provides service to numerous countries, passengers would be able to choose material in their own language. The idea emerged from a contest sponsored by KLM, Amsterdam’s Schiphol airport, and the Dutch social networking site Hyves.

In the midst of a revolution, when changes roll over the present with rapidity and disregard, it’s hard to see far into the future. In fact, at best you might be able to catalog various abstract possibilities to come, much like guessing the end of a novel when you’re still on page 20.

Then again, sometimes you see something, and you know you’ve glimpsed the inevitable. That happened to me yesterday.

E-readers are about to change so dramatically that the present Kindle is going to seem like an Etch A Sketch. What makes an e-reader so different from a computer screen is its screen surface.

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