« Previous Entries Next Entries »

Category marketing:

Do you attend bookstore readings? I am fortunate to live in Portland, Oregon, home to many bookstores, including the venerable Powell’s Books. I could probably go to a bookstore reading on a daily basis, and I often read through the listings in the local paper with great interest. The truth, though, is that I rarely go to bookstore readings. I never gave it much thought other than to attribute it to laziness, but then I saw this article, “The Dreaded Question: What is a ‘Reading’?” in the Huffington Post. The piece is by bookstore owner Alex Green, who talks about how the label “reading” is not quite accurate. He writes that “many of us are reluctant to attend a reading because we don’t know what one is, and we become afraid that something egregiously uncomfortable, or boring, is going to happen.” Green then goes on to explain that readings, at least at his bookstore, are engaging and lively discussions.

Read the rest of this entry »

First there was the Oscar Meyer Weinermobile and then the Peeps Fun Bus, and now there’s the Penguin Anniversary-mobile. The automobile, which commemorates the 75th anniversary of Penguin Books, will be touring the United States and making stops for anniversary parties at bookstores. The Penguin Car, a flaming orange Mini Cooper emblazoned with the Penguin logo, will also be transporting authors to book signings and celebrations.

Penguin will donate a set of 75 of its most prominent titles to a library or literacy organization in each scheduled stop along the anniversary tour. In June the Penguin Car will visit Minnesota, New York, South Carolina, Kentucky, and California. Though Penguin’s official anniversary date is July 30, the anniversary tour will continue through the summer. At the end of the anniversary celebration, the Penguin Car will be auctioned off, and proceeds will be donated to a literacy group.

Another fun part of Penguin’s celebration is Penguin Ink, which pairs six tattoo artists with six Penguin titles. The tattoo artists designed new covers for the titles, which include Waiting for the Barbarians by J. M. Coetzee, From Russia with Love (yes, it’s a James Bond title) by Ian Fleming, and The Broom of the System by David Foster Wallace.

Visit Penguin’s special anniversary website here to follow the Penguin Car and read about the history of Penguin Books.

I just learned about this really interesting project, the Japanese Literature Publishing Project (JLPP), that promotes Japanese literature to a number of foreign countries. Sponsored by the Agency for Cultural Affairs, JLPP has been around since 2002 and has so far been behind the publication of 34 Japanese titles translated into English. JLPP selects about 10 books per year, and the titles are translated into several languages, including English, French, German, and Russian. It then promotes the translated works to publishers, and following publication, JLPP buys a good number of the translated titles and distributes them to libraries. What a good way to increase access to translated works!

Read the rest of this entry »

There’s a great story in Publishing Perspectives about Gavin Weale, 32, of Live Futures, who won the UK Young Publishing Entrepreneur Award at this year’s London Book Fair. The award was for his work with London youth and his plan to start a magazine in Langa, the oldest township in the Western Cape province of South Africa.

Weale is a founding member of Livity, a socially responsible marketing agency based in south London. In 2004 the agency launched Live magazine, a publication produced, marketed, and distributed by local youth ages 13 to 21. In creating a platform for young voices, Live has also captured a young readership. The project has enjoyed considerable success, spawning sister publications in other areas of London. Now a multimedia enterprise, Live Futures also provides youth with the opportunity and tools to produce their own music and videos.

Check out this video to get a glimpse of the tremendous energy and positivity that Live is generating:

 

Read the rest of this entry »

I’m always interested to see what Ooligan Press, the student-run publishing house of Portland State University’s master’s in publishing program, is up to. One of its current projects is the launch of Classroom Publishing: A Practical Guide for Teachers. Though the book will not be available in bookstores until March 2010, the marketing for it has been underway for quite some time. This is a good lesson for us here at Thomas Riggs & Company, as it teaches us it’s never too early to start publicizing a book.

Read the rest of this entry »

« Previous Entries Next Entries »

• 
• 
• 
• 
• 
• 
• 
•