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Category marketing:

I have to confess that I have not really understood the point of book trailers. It seems counterintuitive to market a book with a video, but perhaps I just need to rewire my brain. Well, if more book trailers were like the one above for Gary Shteyngart’s Super Sad True Love Story, then I would completely be on board. It’s clever! Funny! Heart warming! Of course, not all authors are connected enough to have celebrity authors and famous actors appear in their book trailers, but I think there’s a lesson in the trailer nonetheless: it’s okay to have some fun.

There are probably plenty of writers out there who kind of dread book tours, but author Jim Lynch isn’t one of them, or at least he isn’t at the moment—he has found a way to combine pleasure with work. An avid sailor, Lynch cruised from his home in Olympia, Washington, to various booksellers in the San Juan Islands (in the Seattle area) during a weeklong tour at the end of July. He promoted two of his novels on the tour: The Highest Tide, his first novel, and Border Songs, recently issued in paperback.

Lynch’s sailboat is a 1970 Bristol 32. He kicked off his tour on July 24 on Shaw Island as guest speaker at the Shaw Island Historical Society Annual Meeting. His final stop was on July 31 in Anacortes at Watermark Books. Lynch also made stops on San Juan Island, Lopez Island, Orcas Island, and Lummi Island. This month he will be traveling on land in Oregon and Washington. For more information visit his website. Also check out this article about his nautical tour in the Wall Street Journal.

Do you attend bookstore readings? I am fortunate to live in Portland, Oregon, home to many bookstores, including the venerable Powell’s Books. I could probably go to a bookstore reading on a daily basis, and I often read through the listings in the local paper with great interest. The truth, though, is that I rarely go to bookstore readings. I never gave it much thought other than to attribute it to laziness, but then I saw this article, “The Dreaded Question: What is a ‘Reading’?” in the Huffington Post. The piece is by bookstore owner Alex Green, who talks about how the label “reading” is not quite accurate. He writes that “many of us are reluctant to attend a reading because we don’t know what one is, and we become afraid that something egregiously uncomfortable, or boring, is going to happen.” Green then goes on to explain that readings, at least at his bookstore, are engaging and lively discussions.

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First there was the Oscar Meyer Weinermobile and then the Peeps Fun Bus, and now there’s the Penguin Anniversary-mobile. The automobile, which commemorates the 75th anniversary of Penguin Books, will be touring the United States and making stops for anniversary parties at bookstores. The Penguin Car, a flaming orange Mini Cooper emblazoned with the Penguin logo, will also be transporting authors to book signings and celebrations.

Penguin will donate a set of 75 of its most prominent titles to a library or literacy organization in each scheduled stop along the anniversary tour. In June the Penguin Car will visit Minnesota, New York, South Carolina, Kentucky, and California. Though Penguin’s official anniversary date is July 30, the anniversary tour will continue through the summer. At the end of the anniversary celebration, the Penguin Car will be auctioned off, and proceeds will be donated to a literacy group.

Another fun part of Penguin’s celebration is Penguin Ink, which pairs six tattoo artists with six Penguin titles. The tattoo artists designed new covers for the titles, which include Waiting for the Barbarians by J. M. Coetzee, From Russia with Love (yes, it’s a James Bond title) by Ian Fleming, and The Broom of the System by David Foster Wallace.

Visit Penguin’s special anniversary website here to follow the Penguin Car and read about the history of Penguin Books.

I just learned about this really interesting project, the Japanese Literature Publishing Project (JLPP), that promotes Japanese literature to a number of foreign countries. Sponsored by the Agency for Cultural Affairs, JLPP has been around since 2002 and has so far been behind the publication of 34 Japanese titles translated into English. JLPP selects about 10 books per year, and the titles are translated into several languages, including English, French, German, and Russian. It then promotes the translated works to publishers, and following publication, JLPP buys a good number of the translated titles and distributes them to libraries. What a good way to increase access to translated works!

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