This weekend (June 18-20) in Paris, the much-venerated Shakespeare and Company bookstore is holding its fourth literary festival. Inaugurated in 2003, the festival has since settled into a biannual schedule, running in 2006, 2008, and now 2010. Each festival has centered on a different theme, including “Lost, Beat & New: Three Generations of Writers in Paris”; “Travel in Words: Celebrating Travel Literature”; and “Real Lives: Exploring Memoir and Biography.”

This year’s theme is “Storytelling & Politics”—appropriate, given that Shakespeare and Company founder George Whitman (now in his nineties) has always seen his bookstore as a political vehicle, even describing it as “a socialist utopia masquerading as a bookstore.” Check out this video to get a sense of the unique literary atmosphere he created.

The 2010 festival’s diverse, international roster of participating writers and artists will include Martin Amis (England), Fatima Bhutto (Pakistan), Breyten Breytenbach (South Africa), Tjawangwa Dema (Botswana), Mathias Énard (France), Janine di Giovanni (United States), Petina Gappah (Zimbabwe), David Hare (England), Jack Hirschman (United States), Ian Jack (Scotland), Yusef Komunyakaa (United States), Hanif Kureishi (England), Nam Le (Vietnam), Philip Pullman (England), Carole Seymour-Jones (Wales), Raja Shehadeh (Palestine), and Gao Xingjian (China).

According to Publishers Weekly, this year’s festival will also mark the launch of a new literary magazine and literary prize. Beginning in 1967, Whitman published three issues of his Paris Magazine over the course of more than a decade. Keeping his title, the new publication will be edited by Fatema Ahmed, formerly the managing editor of Granta. Shakespeare will also announce its sponsorship of a biannual 10,000-euro prize for a novella of 20,000-30,000 words. It’s exciting to see the continued vitality of this iconic Left Bank establishment.

First there was the Oscar Meyer Weinermobile and then the Peeps Fun Bus, and now there’s the Penguin Anniversary-mobile. The automobile, which commemorates the 75th anniversary of Penguin Books, will be touring the United States and making stops for anniversary parties at bookstores. The Penguin Car, a flaming orange Mini Cooper emblazoned with the Penguin logo, will also be transporting authors to book signings and celebrations.

Penguin will donate a set of 75 of its most prominent titles to a library or literacy organization in each scheduled stop along the anniversary tour. In June the Penguin Car will visit Minnesota, New York, South Carolina, Kentucky, and California. Though Penguin’s official anniversary date is July 30, the anniversary tour will continue through the summer. At the end of the anniversary celebration, the Penguin Car will be auctioned off, and proceeds will be donated to a literacy group.

Another fun part of Penguin’s celebration is Penguin Ink, which pairs six tattoo artists with six Penguin titles. The tattoo artists designed new covers for the titles, which include Waiting for the Barbarians by J. M. Coetzee, From Russia with Love (yes, it’s a James Bond title) by Ian Fleming, and The Broom of the System by David Foster Wallace.

Visit Penguin’s special anniversary website here to follow the Penguin Car and read about the history of Penguin Books.

Tim Parks, who blogs for the New York Review of Books, had an interesting post recently about the pressure that writers (particularly non-American writers) feel to reach an international audience and the way this is affecting what and how they write:

There is a growing sense that for an author to be considered “great,” he or she must be an international rather than a national phenomenon . . . [M]ore and more European, African, Asian and South American authors see themselves as having “failed” if they do not reach an international audience.

Parks goes on to describe how this pressure has increased with the advent of electronic submissions, which enable an author to send a new work simultaneously to publishers all over the world, such that international rights may even be purchased before the writer has found a publisher in his or her own country:

An astute agent can then orchestrate the simultaneous launch of a work in many different countries using promotional strategies that we normally associate with multinational corporations. Thus a reader picking up a copy of Dan Brown’s The Lost Symbol, or the latest Harry Potter, or indeed a work by Umberto Eco, or Haruki Murakami, or Ian McEwan, does so in the knowledge that this same work is being read now, all over the world . . . This perception adds to the book’s attraction.

The disturbing side effect of this global market consciousness, Parks suggests, is that authors may be inclined to tailor their work for ease of translation and “remove obstacles to international comprehension,” particularly by keeping the language simple:

Kazuo Ishiguro has spoken of the importance of avoiding word play and allusion to make things easy for the translator. Scandinavian writers I know tell me they avoid character names that would be difficult for an English reader . . . What seems doomed to disappear, or at least to risk neglect, is the kind of work that revels in the subtle nuances of its own language and literary culture, the sort of writing that can savage or celebrate the way this or that linguistic group really lives.

It will be unfortunate if the proliferation of literature in translation can only happen through its homogenization.

Steve Almond, author of Candyfreak and My Life in Heavy Metal, among others, has taken publishing matters into his own hands. Though Almond is still a hot commodity (his Rock and Roll Will Save Your Life will be availble April 13, 2010), he found that one of his book ideas was not generating much interest with publishers. His idea was a book that could be flipped over and read in two directions. One side would offer short stories, and the other side would contain essays about writing. The title? This Won’t Take But a Minute, Honey.

Unable to secure a large publisher, Almond decided to self-publish the book on demand using the Espresso Book Machine. His first reading was at Harvard Bookstore, which has an Espresso Book Machine that pumped out copies of the book as Almond read.

Almond isn’t ready to overthrow the corporate publishing model, but he does delight in the innovations that make such self-publishing possible. This Won’t Take But a Minute, Honey is available only at Almond’s readings. Read more about Almond’s experience here (it’s entertaining!).

Congratulations to The Rumpus, which just celebrated its one-year anniversary and, therewith, its “fitness for survival in the age of the interwebs.” Founded in San Francisco by Stephen Elliott, author of the much-acclaimed Adderall Diaries, The Rumpus is a relatively edgy magazine seeking to offer fresh coverage of books, music, art, comics, politics, film . . . and sex. From their statement of purpose:

We’re focused on culture but not “People Magazine culture.” We want to introduce readers to things they might not have heard of yet. The Web was supposed to diversify content and so far it hasn’t. If anything, the Internet has amplified the echo chamber so all the big online magazines are focusing on the same stories.

One of the things I like about The Rumpus is its effort to bring attention to books that would otherwise fall by the wayside in the unforgiving world of Dan Brown novels and Sarah Palin memoirs.

For more on the origins of the magazine and its editorial philosophy, see Elliott’s interview with Jacket Copy in April of last year. Not only has Elliott created in The Rumpus a vibrant new forum for cultural commentary on the web, but he is also rethinking the standard author book tour in ways that seem more rewarding for the author, both in terms of meeting the reading public and in terms of book sales. See his recent essay, The D.I.Y. Book Tour, in the New York Times.

Fisher poets are people who write poetry and are involved with the fishing industry.

The Newport gathering featured such fisher poets as Gene Red Hawk Davenport of Reedsport, who specializes in Native American storytelling, and Jon Broderick, a high school teacher who fishes in Alaska every summer and who cofounded the Fisher Poets Gathering in Astoria. FisherPoets on the Edge also hosted a poetry writing workshop, films, open-mic poetry, and music.

The Astoria gathering for 2010 is still in the works, but the 2009 event brought together more than 70 fisher poets, with readings and workshops in several venues in downtown Astoria. The gathering is open to the general public, so mark your calendars!