Category books:
The Evolution of Book Clubs
posted July 9, 2010
Posted by Mariko Fujinaka in Bookselling E-books book design books digital media events technology translation trends world literature
Book clubs are pretty amazing things. I don’t belong to one at the moment, but I would say 80 percent of my friends are members of book groups. I really believe there is a book group for everyone. There are highly structured book groups, very laidback ones, clubs that read only classics, I could go on and on. Well, I just learned of a public book club in Minneapolis called Books & Bars. The group meets once a month at Bryant Lake Bowl, a theater that is adjoined by a pub and bowling alley.
Books & Bars has a moderator, comedian Jeff Kamin, and each session boasts about 70 attendees. Among the book club’s sponsors are independent bookseller Magers & Quinn and satirical newspaper The Onion. Participants are encouraged to purchase the selected books from Magers & Quinn and to enjoy food and drink at Bryant Lake Bowl during the gatherings. And even though it’s a book club, reading the book selection is not a requirement.
Upcoming book selections include The Magicians by Lev Grossman, Zeitoun by Dave Eggers, and illustrated novel Blankets by Craig Thompson.

If you like the idea of super compact books that will fit into your pocket but aren’t keen on reading books on a small digital device such as an iPhone, there is still hope! U.K. company TankBooks has come up with a very clever and visually appealing way of packaging miniature books—inside specially designed boxes that look like flip-top cigarette packs.
The company currently offers six titles, all classics, by Joseph Conrad, Ernest Hemingway, Franz Kafka, Rudyard Kipling, Robert Louis Stevenson, and Leo Tolstoy. The books can be purchased individually or as a set (the set comes in a nice tin), and yes, they will ship to the United States. And while the cigarette box-packaged books may be addictive, they won’t be harmful to your health. Seems like a win-win!

Bookstore Readings
posted June 15, 2010
Posted by Mariko Fujinaka in Bookselling book design books marketing trends
Do you attend bookstore readings? I am fortunate to live in Portland, Oregon, home to many bookstores, including the venerable Powell’s Books. I could probably go to a bookstore reading on a daily basis, and I often read through the listings in the local paper with great interest. The truth, though, is that I rarely go to bookstore readings. I never gave it much thought other than to attribute it to laziness, but then I saw this article, “The Dreaded Question: What is a ‘Reading’?” in the Huffington Post. The piece is by bookstore owner Alex Green, who talks about how the label “reading” is not quite accurate. He writes that “many of us are reluctant to attend a reading because we don’t know what one is, and we become afraid that something egregiously uncomfortable, or boring, is going to happen.” Green then goes on to explain that readings, at least at his bookstore, are engaging and lively discussions.
Read the rest of this entry »
Celebrate Audiobook Month!
posted June 9, 2010
Posted by Mariko Fujinaka in Bookselling books digital media
Hey, did you know that June is Audiobook Month? Well, it is, so let the festivities begin! The whole point of Audiobook Month is to promote audiobooks and to increase listenership. Get Caught Listening, part of Audiobook Community, an online network of audiobook enthusiasts and professionals, is making available six audiobook excerpts every Tuesday for the month of June. The segments can be streamed or downloaded as MP3 files.
The Audio Publishers Association (APA) has solicited a number of authors and narrators to help celebrate Audiobook Month. The participants will blog, tweet, and otherwise promote their way through June to generate interest in audiobooks. Among the authors lending a hand is David Sedaris. Sedaris has a distinct and, to many, instantly recognizable voice. He recorded some promos for National Audiobook Month. Other author advocates include Jennifer Egan, Deepak Chopra, James Patterson, Chelsea Cain, and Cory Doctorow.
Happy 75 Years to Penguin Books
posted May 28, 2010
Posted by Mariko Fujinaka in Bookselling book design books events marketing publishing
First there was the Oscar Meyer Weinermobile and then the Peeps Fun Bus, and now there’s the Penguin Anniversary-mobile. The automobile, which commemorates the 75th anniversary of Penguin Books, will be touring the United States and making stops for anniversary parties at bookstores. The Penguin Car, a flaming orange Mini Cooper emblazoned with the Penguin logo, will also be transporting authors to book signings and celebrations.
Penguin will donate a set of 75 of its most prominent titles to a library or literacy organization in each scheduled stop along the anniversary tour. In June the Penguin Car will visit Minnesota, New York, South Carolina, Kentucky, and California. Though Penguin’s official anniversary date is July 30, the anniversary tour will continue through the summer. At the end of the anniversary celebration, the Penguin Car will be auctioned off, and proceeds will be donated to a literacy group.
Another fun part of Penguin’s celebration is Penguin Ink, which pairs six tattoo artists with six Penguin titles. The tattoo artists designed new covers for the titles, which include Waiting for the Barbarians by J. M. Coetzee, From Russia with Love (yes, it’s a James Bond title) by Ian Fleming, and The Broom of the System by David Foster Wallace.
Visit Penguin’s special anniversary website here to follow the Penguin Car and read about the history of Penguin Books.














Comments