Category books:
New Bookstore Fills Unique Niche
posted September 3, 2010
Posted by Mariko Fujinaka in Bookselling book design books trends
It’s supposed to be a bad economic climate for brick-and-mortar bookstores, and it seems booksellers are closing their doors left and right. It might come as a surprise, then, to hear about the opening of a new bookstore, one funded by the federal government. The U.S. Government Printing Office (GPO), responsible for all sorts of government publications since 1861, recently opened a retail bookstore in Washington, D.C. The store is actually a reopening of sorts, since a GPO bookstore has been in existence since 1895. The new store was redesigned to mimic more closely contemporary booksellers. The redesign and renovation were handled in-house by GPO employees.
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Now THAT Is What I Call a Book Trailer
posted August 16, 2010
Posted by Mariko Fujinaka in Bookselling authors books marketing publishing social media uncategorized
I have to confess that I have not really understood the point of book trailers. It seems counterintuitive to market a book with a video, but perhaps I just need to rewire my brain. Well, if more book trailers were like the one above for Gary Shteyngart’s Super Sad True Love Story, then I would completely be on board. It’s clever! Funny! Heart warming! Of course, not all authors are connected enough to have celebrity authors and famous actors appear in their book trailers, but I think there’s a lesson in the trailer nonetheless: it’s okay to have some fun.
Now THAT Is What I Call a Book Tour
posted August 5, 2010
Posted by Mariko Fujinaka in Bookselling authors book design books events marketing trends
There are probably plenty of writers out there who kind of dread book tours, but author Jim Lynch isn’t one of them, or at least he isn’t at the moment—he has found a way to combine pleasure with work. An avid sailor, Lynch cruised from his home in Olympia, Washington, to various booksellers in the San Juan Islands (in the Seattle area) during a weeklong tour at the end of July. He promoted two of his novels on the tour: The Highest Tide, his first novel, and Border Songs, recently issued in paperback.
Lynch’s sailboat is a 1970 Bristol 32. He kicked off his tour on July 24 on Shaw Island as guest speaker at the Shaw Island Historical Society Annual Meeting. His final stop was on July 31 in Anacortes at Watermark Books. Lynch also made stops on San Juan Island, Lopez Island, Orcas Island, and Lummi Island. This month he will be traveling on land in Oregon and Washington. For more information visit his website. Also check out this article about his nautical tour in the Wall Street Journal.
The Evolution of Book Clubs
posted July 9, 2010
Posted by Mariko Fujinaka in Bookselling E-books book design books digital media events technology translation trends world literature
Book clubs are pretty amazing things. I don’t belong to one at the moment, but I would say 80 percent of my friends are members of book groups. I really believe there is a book group for everyone. There are highly structured book groups, very laidback ones, clubs that read only classics, I could go on and on. Well, I just learned of a public book club in Minneapolis called Books & Bars. The group meets once a month at Bryant Lake Bowl, a theater that is adjoined by a pub and bowling alley.
Books & Bars has a moderator, comedian Jeff Kamin, and each session boasts about 70 attendees. Among the book club’s sponsors are independent bookseller Magers & Quinn and satirical newspaper The Onion. Participants are encouraged to purchase the selected books from Magers & Quinn and to enjoy food and drink at Bryant Lake Bowl during the gatherings. And even though it’s a book club, reading the book selection is not a requirement.
Upcoming book selections include The Magicians by Lev Grossman, Zeitoun by Dave Eggers, and illustrated novel Blankets by Craig Thompson.
If you like the idea of super compact books that will fit into your pocket but aren’t keen on reading books on a small digital device such as an iPhone, there is still hope! U.K. company TankBooks has come up with a very clever and visually appealing way of packaging miniature books—inside specially designed boxes that look like flip-top cigarette packs.
The company currently offers six titles, all classics, by Joseph Conrad, Ernest Hemingway, Franz Kafka, Rudyard Kipling, Robert Louis Stevenson, and Leo Tolstoy. The books can be purchased individually or as a set (the set comes in a nice tin), and yes, they will ship to the United States. And while the cigarette box-packaged books may be addictive, they won’t be harmful to your health. Seems like a win-win!
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