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Who’s Got Bieber Fever?

posted November 12, 2010

Posted by Mariko Fujinaka in Bookselling book design books digital media publishing trends

I was going to write about Portland State University’s partnership with Hewlett-Packard and Lulu to create print-on-demand books, but then I came across this video. It may not be more newsworthy than the new print-on-demand machine, but it is much funnier, and sometimes that’s what you need.

I suppose the video clip IS somewhat newsworthy, though, since I was not even aware that pop star Justin Bieber had published a memoir. Well, until just recently I was not even aware of Justin Bieber at all! He’s not just another pretty face, dear readers! He sings and dances, and he is a published author. Lest you think I am being too sarcastic, here’s a confession: I saw Justin Bieber on the season finale of Shaq Vs., and I actually found him to be quite charming.


Epic Coffee Battle

posted October 13, 2010

Posted by Mariko Fujinaka in digital media marketing

So what does this video have to do with publishing or virtual offices? Well, nothing, really, unless you consider what a staple coffee is in the publishing industry as well as offices (I know, it’s a stretch, but I am taking it). In addition, it’s hard to think about the pleasures of reading or writing without also considering coffee.

I think you can also draw a parallel between the coffee industry and the book publishing/book selling industry. There are the giants, and then there are the small, fiercely independent outfits. To say that coffee is important here in Portland, Oregon, would be a gross understatement. There are dozens of microroasters and nanoroasters with their single-origin, medium-roast coffees. Sometimes, as with small publishing houses and booksellers, it can start to feel a bit . . . precious. That is why I appreciated this Coffee Wars video. I love coffee, and I love books, but I also think it’s important to maintain a sense of humor and not take things so seriously.


A New Twist on Public Poetry

posted September 14, 2010

Posted by Mariko Fujinaka in marketing poetry

Flux Film 001 | Morse from Proper Medium on Vimeo.

Artist John Morse has come up with a clever way of spreading haiku around Atlanta. His project, dubbed “Roadside Haiku,” uses bandit signs, those not very attractive, cheap white plastic corrugated advertisement signs that are ubiquitous in metropolitan areas. In keeping with the general aesthetic of bandit signs, Morse uses large black lettering, and the poems begin with catch phrases commonly found on bandit signs.

Morse has written 10 haiku, each printed on 50 signs for a total of 500 scattered across Atlanta. Here are some examples:

BUILD PERSONAL WEALTH
In the comfort of your home!
Read to your children.

LOSE UGLY WEIGHT FAST!!
Feel Happier! Healthier!
Dump your bigotry.

You can also check out the signs on Morse’s Facebook page.

For more information on the project, visit Flux Projects or see this article from the Guardian.


New Bookstore Fills Unique Niche

posted September 3, 2010

Posted by Mariko Fujinaka in Bookselling book design books trends

It’s supposed to be a bad economic climate for brick-and-mortar bookstores, and it seems booksellers are closing their doors left and right. It might come as a surprise, then, to hear about the opening of a new bookstore, one funded by the federal government. The U.S. Government Printing Office (GPO), responsible for all sorts of government publications since 1861, recently opened a retail bookstore in Washington, D.C. The store is actually a reopening of sorts, since a GPO bookstore has been in existence since 1895. The new store was redesigned to mimic more closely contemporary booksellers. The redesign and renovation were handled in-house by GPO employees.

Read the rest of this entry »


Now THAT Is What I Call a Book Trailer

posted August 16, 2010

Posted by Mariko Fujinaka in Bookselling authors books marketing publishing social media uncategorized

I have to confess that I have not really understood the point of book trailers. It seems counterintuitive to market a book with a video, but perhaps I just need to rewire my brain. Well, if more book trailers were like the one above for Gary Shteyngart’s Super Sad True Love Story, then I would completely be on board. It’s clever! Funny! Heart warming! Of course, not all authors are connected enough to have celebrity authors and famous actors appear in their book trailers, but I think there’s a lesson in the trailer nonetheless: it’s okay to have some fun.


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