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Archive for October 13th, 2010:


Epic Coffee Battle

posted October 13, 2010

Posted by Mariko Fujinaka in digital media marketing

So what does this video have to do with publishing or virtual offices? Well, nothing, really, unless you consider what a staple coffee is in the publishing industry as well as offices (I know, it’s a stretch, but I am taking it). In addition, it’s hard to think about the pleasures of reading or writing without also considering coffee.

I think you can also draw a parallel between the coffee industry and the book publishing/book selling industry. There are the giants, and then there are the small, fiercely independent outfits. To say that coffee is important here in Portland, Oregon, would be a gross understatement. There are dozens of microroasters and nanoroasters with their single-origin, medium-roast coffees. Sometimes, as with small publishing houses and booksellers, it can start to feel a bit . . .¬†precious. That is why I appreciated this Coffee Wars video. I love coffee, and I love books, but I also think it’s important to maintain a sense of humor and not take things so seriously.