Archive for October 13th, 2010:

So what does this video have to do with publishing or virtual offices? Well, nothing, really, unless you consider what a staple coffee is in the publishing industry as well as offices (I know, it’s a stretch, but I am taking it). In addition, it’s hard to think about the pleasures of reading or writing without also considering coffee.

I think you can also draw a parallel between the coffee industry and the book publishing/book selling industry. There are the giants, and then there are the small, fiercely independent outfits. To say that coffee is important here in Portland, Oregon, would be a gross understatement. There are dozens of microroasters and nanoroasters with their single-origin, medium-roast coffees. Sometimes, as with small publishing houses and booksellers, it can start to feel a bit . . . precious. That is why I appreciated this Coffee Wars video. I love coffee, and I love books, but I also think it’s important to maintain a sense of humor and not take things so seriously.

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