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Now THAT Is What I Call a Book Trailer

Posted by Mariko Fujinaka in Bookselling authors books marketing publishing social media uncategorized on August 16, 2010

I have to confess that I have not really understood the point of book trailers. It seems counterintuitive to market a book with a video, but perhaps I just need to rewire my brain. Well, if more book trailers were like the one above for Gary Shteyngart’s Super Sad True Love Story, then I would completely be on board. It’s clever! Funny! Heart warming! Of course, not all authors are connected enough to have celebrity authors and famous actors appear in their book trailers, but I think there’s a lesson in the trailer nonetheless: it’s okay to have some fun.

      

Categories: Bookselling, authors, books, marketing, publishing, social media, uncategorized | No Comments »

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