Archive for April 23rd, 2010:
Gavin Weale Sees the Business Savvy in Doing Good
posted April 23, 2010
Posted by Erin Brown in marketing publishing trends
There’s a great story in Publishing Perspectives about Gavin Weale, 32, of Live Futures, who won the UK Young Publishing Entrepreneur Award at this year’s London Book Fair. The award was for his work with London youth and his plan to start a magazine in Langa, the oldest township in the Western Cape province of South Africa.
Weale is a founding member of Livity, a socially responsible marketing agency based in south London. In 2004 the agency launched Live magazine, a publication produced, marketed, and distributed by local youth ages 13 to 21. In creating a platform for young voices, Live has also captured a young readership. The project has enjoyed considerable success, spawning sister publications in other areas of London. Now a multimedia enterprise, Live Futures also provides youth with the opportunity and tools to produce their own music and videos.
Check out this video to get a glimpse of the tremendous energy and positivity that Live is generating:
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