Ooligan Press Masters Marketing
Posted by Mariko Fujinaka in Bookselling books marketing publishing on February 17, 2010
I’m always interested to see what Ooligan Press, the student-run publishing house of Portland State University’s master’s in publishing program, is up to. One of its current projects is the launch of Classroom Publishing: A Practical Guide for Teachers. Though the book will not be available in bookstores until March 2010, the marketing for it has been underway for quite some time. This is a good lesson for us here at Thomas Riggs & Company, as it teaches us it’s never too early to start publicizing a book.
Classroom Publishing is a revised second edition and focuses on introducing publishing in the classroom and using it as an educational tool. Ooligan has set up a dedicated website and blog for Classroom Publishing, a twitter feed, and an e-mail newsletter. The website is much more than a mere advertisement—it serves as a guide, offering educator resources, news, and links to helpful information and sites. It continues the dialogue introduced in the book.
Ooligan will be hosting a launch party for Classroom Publishing on Friday, February 19, at p:ear gallery in Portland, Oregon, from 7 to 9 pm. See you there!
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