Books = Gifts
Posted by Mariko Fujinaka in Bookselling marketing on December 18, 2009
The holidays are a great time for giving books, but sometimes we need a little help coming up with book ideas. You might want to take a look at Books = Gifts for some book recommendations. The campaign is sponsored by Random House, but that doesn’t mean all the book suggestions are for Random House books. The website has book recommendations broken down by category and also provides links to other sites. If that’s not enough, Books = Gifts has a Facebook page, and you can also follow them on Twitter (use hashtag #booksgifts).
In conjunction with the Books = Gifts campaign, Random House compiled a Personal Shopper Kit for bookstores. More than 200 kits have been sent to booksellers across the country. The kits contain store displays, “Personal Shopper” buttons for employees to wear, and book recommendation materials. The Random House logo doesn’t appear on any of the materials, and the products are designed so they can be used in conjunction with individual store campaigns.
Now if you’ll excuse me, I need to go work on my book wish list . . .
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