Archive for November 17th, 2009:
Why NOT Judge a Book by Its Cover?
posted November 17, 2009
Posted by Mariko Fujinaka in Bookselling book design books publishing
From an early age we are warned not to judge a book by its cover, but now that I am an adult, I question this advice. Why can’t we judge a book by the cover? Isn’t that why new books are displayed face out, to capture one’s attention? Why are book designers and illustrators paid good money to create attractive covers if they don’t matter? Now there are certain books I will buy no matter what the cover is, but with undiscovered authors when I am wandering aimlessly through a bookstore? Something needs to catch my eye, and an ugly or boring cover isn’t going to do it.
So let’s conduct a little experiment here. Following are four covers for the same book, Chinua Achebe’s seminal Things Fall Apart.




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