Archive for November 12th, 2009:
OR Books Going Rouge
posted November 12, 2009
Posted by Thomas Riggs in Bookselling books publishing
A while back I wrote a post on an innovative new publisher, OR Books, that plans to sell ebooks and print-on-demand paper books . . . but only from its own website. You won’t find its books in stores or on Amazon. This strategy greatly reduces the publisher’s costs (in distribution and returns) but also greatly reduces the potential visibility of its books. In fact, the start-up would have seemed less than promising had its founders, John Oakes and Colin Robinson, not been such well-known and highly respected editors.


After months of keeping a low profile, OR Books finally announced its first work: Going Rouge: An American Nightmare. Sound familiar? Its title, Going Rouge, has the same letters, with just two switched around, as Going Rogue, Sarah Palin’s upcoming memoir. It also has a nearly identical Read the rest of this entry »










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