Archive for September 28th, 2009:
McSweeney's iPhone app
Leave it to the clever folks at McSweeney’s to find a playful way to make a mark in the e-publishing realm. They made an app for the iPhone and iPod Touch! Small Chair will offer an exclusive weekly selection of McSweeney’s material to subscribers. The content will pull from all divisions of McSweeney’s empire, including the Quarterly, the Believer, Wholphin, and so on, and will include not only stories and articles but also music, video, and art. Subscribers will also receive daily missives from McSweeney’s Internet Tendency as well as news and announcements.
The six-month subscription costs $5.99, which works out to just under a buck a month. That’s quite a bargain, though Gawker has not wasted any time in making fun of McSweeney’s. Gawker announced the new app in a post entitled “Everything Annoying in the Universe in One iPhone App.” Even though I am a fan of McSweeney’s, I have to confess that the Gawker title and associated article made me laugh. It seems there is no love lost between McSweeney’s and Gawker (or at least the author of the Gawker article). The final two sentences of the article sum up the author’s feelings: “How much do we have to pay to make sure no McSweeney’s ever gets on our iPhone? Is There An App For That?”
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