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Archive for July 30th, 2009:


Ashton Kutcher: Twitter King

posted July 30, 2009

Posted by Erin Brown in technology trends uncategorized

Who maintains the most popular Twitter feed on earth? Guess again, it’s Ashton Kutcher.

The Iowa-born actor came to fame playing Michael Kelso on the FOX sitcom That 70s Show. In 2003 he created a minor media sensation by hooking up with Demi Moore, who had launched her career on the ABC soap General Hospital when Kutcher was only 4. Also in 2003 he became the creator, executive producer, and host of the MTV series, Punk’d, in which hidden cameras catch celebrities at the receiving end of practical jokes.

Now Kutcher, whose Twitter handle is @aplusk, is becoming a star in the tech sector, too. In April of this year (just as Oprah was sending out her first Tweet), Kutcher won a much-publicized race with CNN to become the the first Twitterer with 1 million followers.  For a recap of the whole “feud,” see Kutcher’s 4/17 victory appearance on Larry King Live:

 

Some criticized Kutcher’s achievement as a little more than a PR stunt and questioned the means by which he’d amassed a million followers. Still, Kutcher seemed earnest about the democratic power of microblogging, telling King,

“We now live in an age in media that a single voice can have as much power and relevance on the Web, that is, as an entire media network.”

Kutcher also emphasized to King that the brilliance of Twitter is that it is not only a “send out” but also a “take in” medium, through which he is having a direct conversation with his fans.

Now approaching the 3 million followers mark, Kutcher highlighted the potential of Twitter’s “take in” feature recently when he sent out a Tweet asking followers to suggest a joke for a scene in his upcoming movie, The Killers. The jokes flooded in, and apparently one of them fit the bill. As reported by Fishbowl LA, Kutcher’s making no promises that the joke will survive the movie’s final cut. (Also, it remained to be seen whether the contributing fan would receive credit, or payment, for the joke.) Still, the incident must have made The Killers’s screenwriter(s), and perhaps writers everywhere, a little uneasy.