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A Virtualized Publishing Industry

Posted by Thomas Riggs in publishing technology virtual offices on May 18, 2009

According to Peter Kelly, who headed Nortel’s enterprise division in Europe, the virtual office “is probably the most significant business dynamic taking place . . . the virtual enterprise model will allow companies to leapfrog others. It really is a case of virtualise or die.”

In fact, publishing has been virtualizing since the 1990s, when companies sought to save money by outsourcing to freelancers and allowing employees to work at home. Increasingly much of the actual work on books, such as the editing, took place elsewhere. As e-mail became common, text began to be sent back and forth electronically. It was only a minor leap to imagine going from a physical company with a network of telecommuting employees and freelancers to having a company that functioned entirely out of a virtual office.

This ABC news report highlights three companiesIBM, Accenture, and Crayonthat are heading toward virtualized work worlds. Here in our own business we work through a virtual office and a network of distributed workers, and along with the rest of the publishing world, we are on the edge of a technology explosion that will make our everyday work lives unrecognizable.

      

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