New Bookstore Fills Unique Niche
Posted by Mariko Fujinaka in Bookselling book design books trends on 3 September 2010
It’s supposed to be a bad economic climate for brick-and-mortar bookstores, and it seems booksellers are closing their doors left and right. It might come as a surprise, then, to hear about the opening of a new bookstore, one funded by the federal government. The U.S. Government Printing Office (GPO), responsible for all sorts of government publications since 1861, recently opened a retail bookstore in Washington, D.C. The store is actually a reopening of sorts, since a GPO bookstore has been in existence since 1895. The new store was redesigned to mimic more closely contemporary booksellers. The redesign and renovation were handled in-house by GPO employees.
French Pop Song of the Week: The Jealousy of Mademoiselle K
Posted by Thomas Riggs in music translation world literature on 2 September 2010

Once upon a time, back in the ‘80s, Katerine Gierak was just a young girl in Paris. At five years old she enrolled in her first music class. Soon she started playing the flute and studying music theory. Then she took up the classical guitar, followed by the electric guitar. From 1999 to 2005 she studied music at the Sorbonne, hoping to become a music teacher. But she failed the CAPES, a French exam for teachers, and instead of accepting the failure as a temporary setback, she changed careers. She became a rock star.
Now heading the band Mademoiselle K, Katerine Gierak is a popular and distinctive voice in contemporary French rock. Here is a clip of her 2006 song “Jalouse” (”Jealous”) from the album Ça Me Vexe (”That Upsets Me”). Below is a translation of the lyrics.
Clip : “Jalouse”, Mademoiselle K. Roy Music
envoyé par roymusic. – Regardez plus de clips, en HD !
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Now THAT Is What I Call a Book Trailer
Posted by Mariko Fujinaka in Bookselling authors books marketing publishing social media uncategorized on 16 August 2010
I have to confess that I have not really understood the point of book trailers. It seems counterintuitive to market a book with a video, but perhaps I just need to rewire my brain. Well, if more book trailers were like the one above for Gary Shteyngart’s Super Sad True Love Story, then I would completely be on board. It’s clever! Funny! Heart warming! Of course, not all authors are connected enough to have celebrity authors and famous actors appear in their book trailers, but I think there’s a lesson in the trailer nonetheless: it’s okay to have some fun.
Lots to Admire about Lauren Cerand
Posted by Erin Brown in publishing social media trends on 6 August 2010

This week Publishing Perspectives launches a new series of stories called Publishing People We Admire. The first installment features Lauren Cerand, a self-taught independent publicist in New York City, who helped discover the enormous book-selling power of “The Daily Show,” in addition to anticipating several years ago that “the online community would be the next stage in public engagement, presentation, and dialogue.”
On her website, testimonials about the quality of her work indicate that she is not only a discerning judge of talent but also a refreshing force of positivity and integrity in the industry. In Meredith Bryan’s recent New York Observer article called “My Town of Kind!”—which describes a new era of civility, earnestness, and colleaguiality on the Internet—Cerand is quoted as saying, “that very cynical voice worked really well from 2003-2006 . . . but really negative people, they don’t have a lot of friends.” (And in 2010, as we all know, “friends” = audience.)
Now THAT Is What I Call a Book Tour
Posted by Mariko Fujinaka in Bookselling authors book design books events marketing trends on 5 August 2010
There are probably plenty of writers out there who kind of dread book tours, but author Jim Lynch isn’t one of them, or at least he isn’t at the moment—he has found a way to combine pleasure with work. An avid sailor, Lynch cruised from his home in Olympia, Washington, to various booksellers in the San Juan Islands (in the Seattle area) during a weeklong tour at the end of July. He promoted two of his novels on the tour: The Highest Tide, his first novel, and Border Songs, recently issued in paperback.
Lynch’s sailboat is a 1970 Bristol 32. He kicked off his tour on July 24 on Shaw Island as guest speaker at the Shaw Island Historical Society Annual Meeting. His final stop was on July 31 in Anacortes at Watermark Books. Lynch also made stops on San Juan Island, Lopez Island, Orcas Island, and Lummi Island. This month he will be traveling on land in Oregon and Washington. For more information visit his website. Also check out this article about his nautical tour in the Wall Street Journal.











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